Our Expertise


More than a decade of working with brides every day gives us an advantage – we know what brides love, particularly those who want to present their true selves on their wedding day. Our gift to brides is the confidence to know that they will be wearing a dress that will fit immaculately, what will drape flawlessly, that will feel dreamy, that will convey effortlessness and that will ultimately allow them to feel the best, most empowered versions of themselves on a day when all eyes are on them. We know our designs work because of the feedback we get from our brides, their messages telling us how incredible they felt on their big day and how the dress contributed to that feeling – and in the end, that’s all that matters.



We are also unparalleled experts in pared back luxury design, with an alluring edge. It was our history in doing slinky, effortless red carpet dresses that provided the impetus to take this minimalist look into bridal, with incredible success and leading it to become our signature bridal style. We know exactly what it takes to give our designs a breath-taking twist, adding a carefully measured dose of sexiness or a high-fashion directional detail to the gown to the point beyond essential and into the realm of edgy minimalist luxury.



We have a history of couture techniques and creating custom gowns, so we know what it takes to create a flawless gown that looks a million dollars. But at the same time we know that brides (and their partners) are increasingly placing importance on experiences over material possessions, like travel or the opportunity to celebrate their big day at a beautiful far-away destination. This led us to pour our skills into creating a collection of gowns that can best be described as “affordable luxury” – we’ve selected fabrics with the weight, drape and hand-feel of couture gowns and delivered construction details that look hyper-luxurious, yet we’ve done it at prices that are not daunting and help the minimalist bride make an easy choice around how to allocate her budget and still look nothing less than fabulous on her wedding day.