Our History

2004
LUOM.O is founded
2006
First flagship store opens on Oxford Street, Paddington
2011
LUOM.O relocates to Elizabeth Street Paddington
2013
LUOM.O moves to "golden mile" location on Oxford Street, Paddington
2015
LUOM.O launches Runway Haute Couture Collection at Australian Bridal Fashion Week, showcasing alongside local designers Akira Isogawa and Johanna Johnson and international designer Liz Martinez
2016
LUOM.O shows at New York Fashion Week as part of Fashion Palette Sydney event

Celebrity clientele includes Miss Australia Teagan Martin, actress Vanessa Scammell

Celebrity clientele includes E-Entertainment L.A presenter Kathryn Eiseman, Channel 10 presenter Jessica Turner and US actress Shannon Doherty

2017
LUOM.O presents 'PREY' collection at Australian Bridal Fashion Week alongside Akira Isogawa

Celebrity clientele includes Married at First Sight’s Simone Lee Brennan

Creation of exclusive haute couture custom gown for Delta Goodrem for The Voice

2018
LUOM.O pivots from a bricks & mortar bridal business into a national ecommerce business with a new fittings salon in the new Alexandria headquarters

Celebrity clientele includes The Veronicas