Meet the Designer
Luom Ousby is a luxury minimalist at heart. The Vietnam-born and New Zealand-raised designer first took up needle and thread as a child, designing and sewing her first garments with her mother at just 8 years of age, and setting her on a course that would take her to fashion college and culminate with a Diploma in Fashion Design & Textile in 1996.
Her distinctive signature style was recognised the following year when she placed as runner-up in the prestigious New Zealand Smoke-Free Fashion Awards, collecting a slew of high distinctions in the process.
In 1998 Luom relocated to Sydney and by 2006 she had set up shop in fashion-hub Paddington, bringing her vision of luxury minimalism to life by catering to brides and special event customers looking for style well beyond the mainstream.
Fourteen years of working with brides has provided Luom with unparalleled experience into what brides really want and what makes them happy. “My edge as a designer is my insight into the women who embrace a minimalist aesthetic and how they want to convey their identity on a day when all eyes are on them.
Designing is telling a story. My designs are all about the woman wearing the dress, rather than the dress wearing the woman. My bride is confident, strong and effortless. I believe a woman should ultimately look and feel sexy in whatever she wears. My definition of sexy is about not being obvious – it’s about being subtle in order to create mystique. Revealing less, whilst hinting at more through form, is the key to being alluring”